katy ripp
ABOUT KATY
I'm Katy Ripp, a Wisconsin-based writer, entrepreneur, recovering people-pleaser, and professional reinventer.
I write personal essays about midlife, identity, sobriety, scanner personalities, and what happens when we stop treating ourselves like improvement projects.
Hi, I'm katy
For most of my life, I thought there was a version of me I was eventually going to become. More disciplined. More successful. More certain. Someone who had finally figured out what she wanted to be when she grew up.
Instead, I've spent my adult life becoming a whole lot of women.
I've been an innkeeper, a wine bar owner, a flower farmer, a coffee shop owner, a business coach, an author, and an entrepreneur. I've started businesses, sold businesses, closed businesses, and turned more than one perfectly enjoyable hobby into a job.
For a long time, I thought all that reinvention meant I couldn't stick with anything. That somewhere out there was the right career, the right routine, the right version of me, and if I could just get my shit together long enough, I'd finally find her.
Then my forties started dismantling that idea.
I quit drinking. I started questioning identities I'd worn for years. I let things end that I'd worked incredibly hard to build. I bought a house I couldn't stop thinking about. I lost my mom. And somewhere in the middle of all of it, I started paying attention to what was left when I wasn't trying so hard to improve myself.
I started writing.
Not because I'd figured everything out. Quite the opposite.
Writing became the place where I could look at all those lives I'd lived and finally see that none of them had been mistakes or failed attempts at becoming the “right” woman.
They were all me.
what i know now
I spent years treating my life like an improvement project. There was always something to fix, achieve, organize, lose, build, quit, start or figure out before I could finally feel like I’d arrived.
I don’t believe that anymore.
I think we’re allowed to outgrow things that once fit. To change our minds. To want less. To want more. To leave things we worked really hard to build. To begin again without making the last chapter a mistake.
Becoming more yourself isn’t about uncovering some perfect woman who’s been hiding underneath all along.
It’s about trusting the woman who’s here now.
For women with too many ideas, nonlinear careers, shifting identities, and brains that reject rigid systems.
For the multi-passionate trying to build sustainable businesses without constantly reinventing themselves.
For scanner brains navigating reinvention, burnout, values shifts, and the strange grief of outgrowing old versions of themselves.
For the sober curious and alcohol-free. Thoughts on alcohol-free life, nervous system healing, slowing down, and building a life that feels softer and more aligned.