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Build a Business That Pays You and Lights You Up

For women at all ages DONE with the hustle—but still hungry for impact, income, and meaning. I’ll help you build and maintain a business that pays the bills and lights you up—on your schedule.

READY TO GET STARTED?

You didn’t come this far just to recreate someone else’s idea of success. You want a business that’s aligned with your values, your energy, and your actual life—not just another hustle that drains you.

I’m Katy Ripp—Wisconsin-based business coach, community builder, and your new favorite co-strategist. I help women over 40 build businesses that make money, feel good, and fit—without burning it all down and starting from scratch.

Because yes, you can have freedom and fulfillment right now, not “someday.”

You've got the vision.
Now let's make it work for you.

Need someone to build the thing for you? From gorgeous Flodesk emails to full-on business-in-a-box setups, my creative team takes it off your plate so you can stay in your zone of genius.

creative support

Business doesn’t have to be lonely. Join our collective of creative, ambitious women building businesses with soul. Get mentorship, workshops, and real-time support—minus the bro marketing or burnout energy.


community

Get out of your own head and into aligned, confident action. My signature sessions help you clarify your next step, untangle your mindset, and create sustainable strategies that actually work for you.

coaching

BOOK A SESSIONJOIN THE GROVEEXPLORE

Let's Make Your Vision a Reality

Success Stories

larissa anderson-
founder haven design studio madison, wisconsin

“No other coaching or continuing education has looked at me as a whole person – beyond a business owner. Katy looks at my life in context as a business owner, as a wife, a mom, my health, and how all of those weave together.

Everything I create—whether it’s a coaching program, a live workshop, or a done-for-you service, comes back to five core values.

They’re my compass, my gut-check, and the promise I bring into every client relationship. If these resonate with you, we’re probably going to be a great fit.

Creativity

Where your ideas can breathe, and your quirks give you wings—not just another to-do.

The space to choose how you work, recharge, and live—on your terms, not someone else’s clock.

freedom

inspiration

More ‘aha!’ moments than overload—because your business should spark, not suck.”

Pleasure

If it’s not joyful, it’s not worth the effort. Let’s find the work that fills you, not drains you.

community

Because doing this alone is overrated. This is your space to be held, heard, and celebrated.

These aren’t buzzwords—they’re the compass I lean on, and the kind of decisions that matter to you. IF THIS SOUNDS LIKE YOU, LET'S CHAT...

LET'S CHAT

If these values reflect your own, you’ve found your people—and your next step awaITS.

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unlock exclusive access to resources, workshops, and a vibrant community of midlife women entrepreneurs! Dive into topics like money mindset, business growth, and personal development. Connect, learn, and grow—all in one place.

7-Day Free Trial

A fresh start for women entrepreneurs in midlife who are ready to ditch the old rulebook and grow something real.

If you're craving a space to shift your money mindset, build a life that feels aligned (and abundant), and grow a business that actually supports the version of success you care about—you're in the right place.

At The Grove, we strategize boldly, connect deeply, and flourish unapologetically. Come grow with women who get it.

If you’ve been juggling all the hats, chasing every idea, and wondering why the business you dreamed of feels like another full-time job… you’re not alone.

I’ve been there—working late, doubting every decision, trying to follow everyone else’s “proven” strategies that never quite fit.
Now? I help women over 40 build businesses that are profitable, sustainable, and fun again.

I’m your mix of coach, strategist, and truth-telling friend.
The one who’ll:

>> Simplify your next steps so you can move forward fast.
>> Spot the gold in your ideas (and offer a few of my own).
>> Keep you accountable so you don’t quit when it gets messy.

Because you don’t need another formula—you need a plan that feels like you.

I’m not just here to cheer you on, although I am super good at that
—I’m here to help you win without burning out.

Hey!

BOOK A CALL
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What do you value in this season of your life?

My coaching and mentoring are grounded in a values-driven approach. When's the last time you wrote down your values? Taking a moment to reflect on what truly matters to you can provide clarity and direction in navigating life's decisions. Revisiting and reaffirming your values regularly can help ensure that your actions align with your authentic self.  Download this free values assessment, Wheel of Life exercise and Anti-Joy list to start the journey of living life without apology.

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Fresh-squeezed business inspiration, delivered to your inbox weekly.

Inside the Love Monday ❤️ newsletter, we help overwhelmed female entrepreneurs flip the script on Mondays—transforming dread into momentum by setting clear, values-driven intentions for the week.

You’ll identify your top priorities, batch your tasks to match your energy peaks, and block out guilt-free breaks that keep you fresh.

Let's trade chaos, procrastination, and “Monday blues” for actionable focus, small-win celebrations, and unstoppable momentum—starting each week with excitement, not exhaustion.

Let's trade chaos, procrastination, and “Monday blues” for actionable focus, small-win celebrations, and unstoppable momentum—starting each week with excitement, not exhaustion.