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Build a Business That Pays You and Lights You Up

For women over 40 who are DONE with the hustle—but still hungry for impact, income, and meaning. I’ll help you build a business that pays the bills and lights you up—on your schedule.

READY TO GET STARTED?

You didn’t come this far just to recreate someone else’s idea of success. You want a business that’s aligned with your values, your energy, and your actual life—not just another hustle that drains you.

I’m Katy Ripp—Wisconsin-based business coach, community builder, and your new favorite co-strategist. I help women over 40 build businesses that make money, feel good, and fit—without burning it all down and starting from scratch.

Because yes, you can have freedom and fulfillment right now, not “someday.”

You've got the vision.
Now let's make it work for you.

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unlock exclusive access to resources, workshops, and a vibrant community of midlife women entrepreneurs! Dive into topics like money mindset, business growth, and personal development. Connect, learn, and grow—all in one place.

7-Day Free Trial

A fresh start for women entrepreneurs in midlife who are ready to ditch the old rulebook and grow something real.

If you're craving a space to shift your money mindset, build a life that feels aligned (and abundant), and grow a business that actually supports the version of success you care about—you're in the right place.

At The Grove, we strategize boldly, connect deeply, and flourish unapologetically. Come grow with women who get it.

Transform your life and business with coaching designed for multipassionate entrepreneurs. We’ll align your goals with your values, break free from limiting beliefs, and create flexible, actionable plans. Whether navigating transitions, balancing projects, or scaling your business, we’ll focus on personal growth, leadership, and well-being—empowering you to thrive authentically.

COACHING

Multi-passionate, midlife, and finally done pretending I have to choose just one path. Around here, we don’t shrink to fit someone else’s mold. I’m here to help women like you build a life and business that actually feels like yours—aligned, unapologetic, and profitable.

Whether you're pivoting, launching, or reigniting something that once lit you up, The Grove is your space to root in your values, break free from the “shoulds,” and grow something that’s both bold and sustainable.

If you’re ready to turn your many passions into momentum—and make good money doing it—welcome. You’re home.

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What do you value in this season of your life?

My coaching and mentoring are grounded in a values-driven approach. When's the last time you wrote down your values? Taking a moment to reflect on what truly matters to you can provide clarity and direction in navigating life's decisions. Revisiting and reaffirming your values regularly can help ensure that your actions align with your authentic self.  Download this free values assessment, Wheel of Life exercise and Anti-Joy list to start the journey of living life without apology.

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Success Stories

larissa anderson-
founder haven design studio madison, wisconsin

“No other coaching or continuing education has looked at me as a whole person – beyond a business owner. Katy looks at my life in context as a business owner, as a wife, a mom, my health, and how all of those weave together.

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Fresh-squeezed business inspiration, delivered to your inbox weekly.

Inside the Love Monday ❤️ newsletter, we help overwhelmed female entrepreneurs flip the script on Mondays—transforming dread into momentum by setting clear, values-driven intentions for the week.

You’ll identify your top priorities, batch your tasks to match your energy peaks, and block out guilt-free breaks that keep you fresh.

Let's trade chaos, procrastination, and “Monday blues” for actionable focus, small-win celebrations, and unstoppable momentum—starting each week with excitement, not exhaustion.

Let's trade chaos, procrastination, and “Monday blues” for actionable focus, small-win celebrations, and unstoppable momentum—starting each week with excitement, not exhaustion.