Here are five quick ways to rewire from “fuck it” to “fuck yes”.
Here’s the truth: I see you hovering over the “fuck it” button. You’ve been tempted to slam it so hard you break your keyboard, to throw in the towel and call it quits on everything from your marketing plan to your big, scary goals. Trust me—I know exactly how that feels.
This year has been brutal. Maybe it’s the political circus, the economy doing the cha‑cha, or just the general existential ennui that creeps in when you’ve scrolled doom‑scroll one too many times. Whatever it is, the vibe is real, and you’re on the edge.
But before you press that button, let’s pause. All that urge to bail? It’s coming from feelings like anxiety, guilt, frustration, confusion, comparison. Important: they’re just feelings. They can be felt, named, and—most crucially—moved through. You don’t have to live at the mercy of that “fuck it” energy. Here are five steps to help you shift out of fuck‑it‑mode and back into action.
1. Name the Feeling (and Let It Be)
First up—get curious. What exactly is pulling you toward “fuck it”? Anxiety about the unknown? Guilt over not doing “enough”? Frustration that Instagram likes don’t pay the mortgage? Confusion about what actually is going to move the needle? Label it. Say it out loud: “I’m feeling frustrated because X.” Naming it takes the power away. You don’t have to judge it or fix it yet—just notice it.
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2. Remember: It’s an AND, Not an OR
We often see success and self‑care as mutually exclusive: “I can either hustle for hours or sleep eight hours.” That’s false. This is an AND situation: you can show up for your business and rest. You can grow your email list and take time off. You can feel the feels and keep moving forward. Reframe your binary thinking and give yourself permission to have it all—just not all at once.
3. Take a Social‑Media Sabbatical
When’s the last time you actually landed a paying client from Instagram? If you’re honest, it was probably a referral, an email, or word‑of‑mouth. So, hit pause on the scrolling. Turn off notifications for 48 hours. Use that reclaimed brainpower to double down on what really works: send personal emails, pick up the phone, ask your happiest clients for referrals, join a networking group. Channel your energy into the channels that pay your bills.
4. Celebrate a Micro‑Win
When you’re in fuck‑it‑mode, even the simplest tasks feel like climbing Everest. So shrink the mountain: choose one micro‑win today. It could be as small as replying to two inquiries, clearing one item from your to‑do list, or drafting the subject line for your next newsletter. Completion breeds momentum—once you knock down that tiny domino, you’ll feel enough forward motion to keep going.
5. Lean on Your Community
Isolation is “fuck‑it” fuel. Reach out. Drop into your mastermind, your peer group, or even a friend who “gets it.” Tell them exactly how you feel, then ask, “What’s one thing you’d do if you were me?” Suddenly, you’re not alone in that dark headspace. Collective wisdom + accountability = a powerful antidote to “fuck it” brain.
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Final Thought
Hovering over that button feels tempting because your body is screaming for something—rest, clarity, meaning. Honor that, but don’t press “fuck it.” Name the feeling, remind yourself that life and work aren’t an either/or, unplug from the noise, celebrate a tiny win, and ask for help. You’ve got everything you need to turn “fuck it” into “fuck yes.” Now go do the thing.
