A love letter to design, simplicity, and the power of showing up beautifully in the inbox

There are certain tools in business that feel like a sigh of relief. The kind where you finally sit back, unclench your jaw, and think this is how it should feel. For me, Flodesk has always been one of those tools.

I know that sounds dramatic for an email marketing platform, but once you have run multiple businesses, launched memberships, supported clients across industries, and built more funnels than you can count, you learn something important. Most platforms make things harder than they need to be. Most platforms ask you to trade beauty for function or function for beauty. Most platforms feel like they were built for someone else entirely.

Flodesk never has.

I have used Flodesk personally for five different businesses and I happily pay for each account separately. It is the one platform that feels like a true partner to my brand. It respects my aesthetic brain. It makes things easy when everything else feels complicated. And it has grown with me in ways I could not have predicted when I first signed up.

And now with its new evolution and updated pricing model, Flodesk has stepped fully into the future of email marketing. What they have created is not just an upgrade. It is a statement: design and sophistication should not be reserved for big brands with big teams and big budgets. They should be accessible to all of us.

Let me tell you why this matters and how it can help you grow your business right now.

Use my code KATYRIPP to start free AND 25% off your first year of Flodesk!

Flodesk was built for people like us

Some platforms feel like they were made for engineers who moonlight as marketers. Others feel like they were designed by committees who care more about features than humans.

Flodesk is different by design. It was created by two female founders who deeply understood the small business experience. They understood the overwhelm. They understood the need for beauty. They understood that branding is the backbone of trust. And they understood that most of us are multi passionate, juggling a million things, and desperately craving tools that remove friction instead of adding it.

From day one, Flodesk’s mission has been to level the playing field for small businesses. They wanted you to be able to send gorgeous, high converting emails without sacrificing your sanity. And they delivered.

Every template feels like it belongs in a magazine. Every block feels thoughtfully made. Every feature feels intentional instead of cluttered. And the editor is intuitive in a way that makes you wonder why other platforms became so bloated and confusing.

When Flodesk says communicate beautifully, they mean it.

Let’s talk about the glow up

If you have been around for a while you have likely noticed what I have noticed. Flodesk has leveled up. Not just in one area but everywhere.

Here are the biggest changes you should know about.

One. A new pricing model that actually makes sense

Small businesses need clarity. They need predictability. They need to know their email bill will not double overnight because they grew their list by two hundred people.

Flodesk’s updated pricing model brings that stability. It reflects the premium product they have become without punishing you for growth. And yes, it gives you access to advanced features without having to climb a tiered pricing ladder that feels like a video game.

It is honest. It is simple. It is designed for long term scaling.

If you want a peek behind the curtain of how Flodesk thinks about education, support, and the future of email, you can listen to my podcast interview with Dawn Richardson, Flodesk’s Education Development Director, right here: #ACTUALLYICAN Podcast Episode with Dawn.

Two. Robust new features that make your business run smoother

I am not exaggerating when I say this part has been game changing.

Flodesk has added features that used to require two or three separate tools. You can now create beautiful email sequences, branded forms, landing pages, and full checkout systems all inside one design forward platform.

And they did it without sacrificing the user experience. Everything still feels simple. Everything still feels beautiful. Everything still works the way you expect it to.

Three. Integrations that actually matter

This is where I really fell in love.

Flodesk now integrates with some of the platforms I already use every day. It feels like they built their roadmap for creators like me. If it made life easier, they added it.

Manychat for conversations and automation
Canva for seamless design
Honeybook for CRM
Zapier for endless connections
And more on the way

These integrations let you work the way you naturally work. No coding. No duct tape. No late night meltdowns over a broken API key. Just clean, easy connections that expand what is possible inside your business.

Four. Design tools that still have no competition

I have tried every major email marketing platform. None of them come close to the design flexibility, brand control, or visual clarity Flodesk offers.

It is not just pretty. It is powerful. Your emails do not just look good. They convert. They build trust. They elevate your brand with every send.

Your readers feel your brand when they open your emails. That is the magic.

How I use Flodesk across my businesses

It is one thing to read feature lists. It is another to hear how an actual business owner uses the platform.Here are a few ways Flodesk supports my world.

My coaching business

I run newsletters, funnels, launch sequences, forms, lead magnets, and automations for clients directly through Flodesk. I have built entire ecosystems inside this platform that feel seamless and on brand. It allows me to scale without ever compromising the visual experience that my audience expects from me.

The Grove community

Welcome sequences, onboarding, segmenting, and seasonal challenges all live inside Flodesk. I can build experiences that feel warm and beautifully human, not transactional.

Xennial Girl

Because this brand is so visual and nostalgic, Flodesk is perfect. It lets me play with layout and imagery without feeling boxed in. I can send editorial style emails that feel like a mini magazine in your inbox.

Creative client projects and done for you builds

When clients come to me overwhelmed by email marketing, I introduce them to Flodesk. Not because it is trendy, but because it is the first platform I have seen that genuinely helps people feel confident and creative at the same time.

Why Flodesk works so well for small businesses right now

Email marketing is the highest converting channel across industries. But most people avoid it because the tools feel intimidating, outdated, or overly technical.

Flodesk solves this problem in three important ways.

It removes friction

The platform is intuitive. The learning curve is short. You can build something beautiful in minutes.

It builds confidence

When your emails look professional and on brand, you show up more consistently. It feels good to send something you are proud of.

It turns your brand into an experience

Every touchpoint matters. Your newsletter is not just a newsletter. It is a brand moment. Flodesk helps you make those moments memorable.

Where Flodesk is headed next

This platform is evolving into something bigger than an email tool. They are redefining what it means to communicate with your audience. And they are doing it without bloating the product or abandoning their design first philosophy.

Expect more integrations. More creative tools. More opportunities to connect your brand with your audience in ways that feel effortless.

If you care about design, if you crave ease, if you want your brand to look as good as it feels, start here

There are many email marketing tools on the market. Some are powerful but cold. Some are simple but uninspiring. Some are cheap but limiting.

Flodesk is the rare platform that offers beauty, sophistication, and simplicity all at once.

It is the tool I use. It is the tool I trust. It is the tool I recommend to every business owner who wants to elevate their brand without adding unnecessary tech chaos to their life.

If you want to try it for yourself and get fifty percent off your first year, you can use my partner link here.

Your brand deserves to be seen in the best light.
Flodesk helps you turn that light on.

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Disclosure: I am a proud Flodesk Partner and may receive a commission if you purchase through my link. I only partner with platforms I personally use and adore.