and Why There’s No One-Size-Fits-All in Business

Old Rule:

When I first stepped into the world of entrepreneurship, I was convinced there had to be a right way to do it. A formula. A proven path. A blueprint.

And I believed the people who told me they had it. The coaches, the courses, the masterminds that promised: Do these 7 steps and you’ll succeed. Follow this formula and you’ll hit six figures. Stick to the script and you’ll scale effortlessly.

It was intoxicating. Who doesn’t want the reassurance of a map when you’re wandering in the dark?

But here’s what I learned: someone else’s blueprint can’t build your business. Because your business isn’t their business. Your life isn’t their life. And trying to fit yourself into someone else’s formula is the fastest way to end up exhausted, burned out, out of alignment, and wondering why this thing you built doesn’t even feel like yours.

Why This Rule Doesn’t Work

The Follow the Blueprint Rule assumes that business is linear. That if you just check the boxes, you’ll get the prize at the end.

But business isn’t linear. Life isn’t linear. And women, especially, aren’t linear.

We’re cyclical. We’re multi-passionate. We’re juggling families, careers, relationships, health, aging parents, hormones, seasons of energy and seasons of rest. There is no one-size-fits-all formula that accounts for all of that.

And here’s the other piece: blueprints are often built on someone else’s values. You can follow their system to the letter, but if their values don’t line up with yours, you’ll end up with a business that looks good on paper but feels hollow in real life.

That’s why so many women hit milestones they thought would feel like success—six figures, a big launch, 10,000 followers—and feel… nothing. Because they were chasing someone else’s definition of winning.

My Story

For years, I chased other people’s ideals. I bought the courses (so many courses), signed up for the masterminds, filled out the worksheets. And for a while, I thought the problem was me. Everyone else seemed to be thriving following these formulas—why wasn’t it working for me?

I remember one (very) high-ticket coaching program in particular. It promised the kind of success I thought I was supposed to want. But once I was in it, the “proven system” boiled down to this: send 30–40 cold DMs a day, every day, for 90 days straight. That was the magic formula.

Talk about misaligned.

Maybe that approach worked for them. But for me? It felt gross, robotic, and completely disconnected from the kind of business I wanted to build. I didn’t start my business to feel like a telemarketer. I wanted creativity, community, real connection—not scripts and spam.

And when I finally stepped back and asked myself, Do I even want what this blueprint is pointing me toward? the answer was a clear, resounding no.

That’s when I realized: I don’t need someone else’s blueprint. I need my own.

The Rewritten Rule

There is no one-size-fits-all. Build your business like you build your life: around your values.

That doesn’t mean you can’t learn from others. Quite the opposite. And it doesn’t mean you can’t borrow strategies or test out frameworks. But the key is to filter everything through your own lens.

Does this align with my values?
Does this fit the life I’m trying to create?
Does this bring me closer to the kind of business I actually want to run?

If the answer is no, it doesn’t matter how shiny the blueprint looks. It’s not for you.

The only blueprint worth following is the one you create yourself.

Take It and Run

This week, take a look at the strategies you’re using in your business. Ask yourself: Am I doing this because it works for me—or because someone else told me it was the way?

If it’s the latter, give yourself permission to put it down. To experiment. To create your own path.

Because here’s the truth: there is no single right way. There’s only your way.

Your Turn

Have you ever followed someone else’s blueprint and realized it didn’t fit you at all? Tell me in the comments—I’d love to hear your story.

---

📩 Want every new rule delivered straight to your inbox? Join the list here [subscribe] and get behind-the-scenes updates as I turn this series into a book.